Google Analytics vs Real Time Tracking Services

14 November Google released a new service called Google Analytics.

Google Analytics is basically a renamed version bought Urchin, a web analytics service provided by Google that a few months ago.

Web Analytics Tracking Services

How do other web analytics services Opentracker.net, shinystat.com truehits.net Google Analytics or a service that tells you where your visitors come from, links, what’s on the site are always considered the most traffic, what pages visitors have is how long people remain sold on the site, which products to merchant sites, and where people enter into multi-step checkout process. The difference between these tools or web-site analyzers is that Google tracking is not done in real time, they use a system similar to what log analyzers. That would mean it will not measure human behavior and that what made the part of the visitor.

Google Analytics vs. Other Website Tracking Services

Another difference between Google Analytics and other web-tracking service, Google Analytics is free and unreliable. Google Analytics does not work with Safari and Mac OS X to work to look at a Google Analytics report on Mac OS X, you must be using a Mozilla-based Brower, IE or Firefox. But for the exchange of data with the company, Google does not you have to pay directly for the web analytics service.

Unfortunately, however, if you have an account with Google Analytics, go to get this answer:

New account registrations are temporarily suspended. When you are notified when applications open again, please enter your e-mail address on our registration page. Thank you!

If you use Google Analytics or you should pay for better service?

Google already knows a lot of things about you. If you use their new tracking service, or protocol analyzer system, you will tell Google how much you earn when you earn it, what products you sell, how often they sell, how much you spend on ads on other Web sites and you will be much more information about your personal online business and company secrets detail.

Ask yourself if you want Google to know so much about you and your company. Do you really want to share your earnings with Google the information also wants your advertising money? Do you want to share your sales information with other companies at all about?

Google officials have declined, that they use the data to better understand how much you are willing to spend on ads, is calculated on conversions. They also claim that they do not plan to in the data as a means of improving the regular search results, or to identify bad pages. However, these things are easily possible if you were Google Analytics also your ranking in jeopardy. Google engineer Matt Cutts even writes in his blog: “Blackhat SEO companies may be using Google Analytics for the suspicious, but regular site owners should be reassured. It sounds as if Google really could use the information for other purposes.

Think twice before you do anything that is free

While Google’s new analytics tool looks good in the first place, you should twice before you think of this tool. The market power of Google to your company to a large extent on Google if you decide to use all Google services. The more Google knows about you, the better they can get your money. If a company in the real world you asked to tell them everything about your interests, visit the shops, the newspapers you read, your full address and telephone number, your earnings and much more information, you are not likely to give that information for the company.

Editor Tips

How to tell every doctor will give you the analysis, the Data Quality Sucks, Let’s Just Get Over It (and perhaps they will not use any Avinash words, but they are basically the same thing you say). The bottom line remains in the analysis that it is their relative measurement capabilities that matter. In other words, you need to focus on trends in the data.

Page views tend to have a smaller amount of the variance. The variance in a way, an analysis package can count page views is much smaller. JavaScript placement will page views, but also contribute to differences in sessionization algorithms do not. Simply put, if the tracking JavaScript code is executed on a page, it counts as one page view.

In this article I will discuss problems arising from users’ behavior and the current state of web analytics software. It is not possible to count the people on the Internet. They do not exist. People do not visit websites.

Google Analytics, Web Marketing Campaigns, and Conversion Attribution

In the words of Web analytics command Avinash Kaushik, “I believe in all modesty, that the world of perfect information” exists (clean verifiable data “) anymore.”

And he’s right! In order to steer away from data and belching to actionable results should be in the sea of Web analytics and statistics, the first step in the realization that even today, is available with all the cool gadgets, web analytics data is incomplete and are faulty.

I did not mention this as an excuse for the wrong conclusions and provide strategy ( “If only that tracking code is installed correctly on my blog, I would know to avoid the flashing banner ads flash!”) But rather as a step in analytics towards enlightenment. Yes, data can be flawed, but this should be your call to arms – find out how the data is incorrect (or, in other words, the limits) of the record and what you can do to draw like an analyst to real-world conclusions from these figures.

Let’s look at an example. In order to identify high / low implementation of marketing efforts, Google Analytics will automatically track the source of visitors to your website. These are a few standard media, visible in the reports, “segmentation. The” CPC “segment recorded movement of the” cost per click or pay per click “campaigns, such as Google AdWords. From here you can to see how many visitors who click through from your pay-per-click ad actually bought something from you, a lead generation form, fill, etc.

But! You now know that this data has problems. Remember, you should put your new-found acceptance of this axiom is not used as an excuse, a crutch to lean on, but should inspire them to dig deeper and not those numbers at face value.

And here’s why: There is a certain way in which Google attributes conversions and things like e-commerce transactions to traffic sources. Suppose that a user visited your site several times on different media, and eventually buys something, or a conversion is completed. How do I know what drove these media buying at? * With one exception, the recent changes in Google Analytics campaign or medium through which the user came are attributed. For example:

1. Due to a recent burglary in her house, Jane’s customers shopping for swords.

To start buying them research, she is looking for “home defense Swords” on Google. From the results page, Jane clicks on a PPC ad for ADT Security line of swords. They searched the site for a while, price controls, but not to buy – Jane wants to check out some other brands and options.

2. After review of the highly competitive landscape of medieval living-defense products, lies Jane on ADT and clicks on one of their banners on the Yahoo home page. It comes on the site ADT’s and makes them buy.

In this example, it is quite clear that Jane’s first visit, ADT offers pay-per-click campaign, was probably most responsible for the generation of this sale! However, the acquisition has taken place on her second visit, when she arrived for a referral sites – Yahoo your homepage. Google Analytics will attribute this purchase as a visit by a referral from Yahoo … and the whole time your PPC conversion rate continues to fall, unfortunately, created piece by piece.

Uh-oh. As errors are your data? Can you given a serious business decisions about the effectiveness of marketing campaign, from inaccurate or incomplete information based on? (Or, as Mr. Kaushik would say that the “known unknowns”!) With regard to the seriousness of this can be a serious problem when you sell a product that has very expensive, very complex, or in any other way, a high-involvement purchase will have process – every time a potential customer enters your site, if they continue to research or to buy, to their former traffic source will overwrite data!

(* An exception! For returning visitors that return directly through a bookmark or enter the URL into the browser, each Analytics conversions in the immediately preceding traffic source attribute. In the above example, if Jane’s 2nd visit ADT was visiting from a bookmark, or just having regard to the URL of their first PPC sources, the transformation would be nor the PPC campaign can be assigned.)

So for e-commerce sites with these high-involvement/long purchase cycle products or sites with very high visitor-to-sales ratio, analysts may want to direct Analytics to ignore these secondary campaigns, and each attribute conversions to the first campaign guided the visitors to your website. With links under your control (such as banner ads, external blogs, or links posted on your company Twitter) account, simply add the variable “& utm_nooverride = 1″ in the URL. Thus the original source of traffic will not be overwritten, thus preserving the origin of visitors.

Is this solution perfect? No way. But this knowledge of inherent errors is what you should be as quick as a Google Analytics command. The idea that one more and you can refine your conclusions … that’s what keeps us going.

Editor Tips

Campaign Management: Sometimes when you look at the industry, it seems, people do not have organic traffic as something that is measured on an ROI level, to think. But of course it is also important to measure your ROI on a PPC campaign with an organic campaign. One of the things that is cool about IndexTools that shows the campaign management screen all PPC campaigns, and the results from the organic campaign.

It should be noted that the packages different methods for the determination of their cookies. For example, HBX Analytics requires you to set up a CNAME record in your DNS configuration file to remap a sub-domain of your site to their servers. This CNAME record maps a subdomain of your site to the HBX Analytics Server.

One way to reduce many of these risks, to be installed on multiple Analytics packages. We often Google Analytics on websites, even if they already have an Analytics package to them. This is not to say that Google Analytics is the gold standard.

How to Promote Your Web Site With No Money and Still Get Tons of Traffic

For all companies on the Internet that provide services for web site promotion could ask them for $ 100, $ 500 or $ 1,000. Are they doing something off is that you are not available or they can do it faster than you?

Certainly has a web site promotion company is likely that many of the tasks you need to do manually, but if you do not want automated, to put your hard-earned money into a foreign account, this article will show you how many visitors obtained without a cent.

1. Submit your website URL to search engines

Each search engine has a method and corridors, so that you submit your site so that customers can find you. Perhaps you are only familiar with the major search engines like Google, Bing, Yahoo, MSN and AOL, and that’s okay. You can start with these five and submit your site

Or you can get a free web site submission service and have their wizards guide you through the process of submitting your site URL to twenty search engines. One service that I know that this does is Addme, and there is no fee for basic services

Once your site’s URL, keywords and site description has been submitted to the search engines, you will start to get visitors to your web site. Just know that this method takes a while to be listed in all search engines.

2. Search and register in your forum niche market and create a signature that includes your website URL

Suppose, for example, that it is a blog that everything old about how to create scrapbooks for children under five years. You can search for forums that provide for scrapbooking, and especially for mothers, fathers, teachers and others who care for children under the age of five years.

You will enjoy reading and contributions you have any comments in the forums if you have logged in the niche market you also passionate, every time you post a comment, read the members in a position, your signature line and the potential is there have someone or many members, please click through to see what is going on your website or blog. If it something that will see them happy, they buy it. And it does not cost you a cent to get website traffic.

3. Write an article about the product or service you sell on your website or blog.

Who is better qualified than you an article on the products that you write yours, too? Certainly, other authors can share their passion and to write the article for you. Or take the questions that your website visitors have asked you, and turn the answers into an article or a series of articles. If someone has a question, probably there are at least 100 other people who have the same question.

Just write an article to publish on your blog, or download it to your site, and then it also applies to an article directory for more organic (free) traffic.

Can within a very short time, your site will increase traffic, and smile, knowing that you advertise your website, without having money. How to increase your sales and listings currently hold in the search engines, then you can take a small part of it earned income and rental someone to do your website promotion. Or, in a month or two, you can do it yourself, if you have time.

Editor Tips

To get a better understanding of some of the key features of the tools that I spoke with Akin Arikan, who is responsible for the marketing of Affinium netinsight. So without further ado here are 12 cool things you can with New Insight.

You can also throw Flash Shared Object (FSO) in the mix. FSOs can not replace cookies, but if someone supporting FSO FSOs you can use to be cookie IDs balance. In this way, Flash can report to the system all the cookies instead of a machine. In addition to identifying the user, you can use this information to understand the behavior of your cookie Flash users and to extrapolate to the rest of the visitor population.

If it is a well contained problem, like an off-site shopping, it is relatively easy to treat. Some analysis packages allow you to handle a shopping cart link in some javascript that contains the session information.